Yael Naim’s song – “New Soul” was hand picked by Steve Jobs to be used in the Macbook Air commercial. After the commercial went on air the song rose to the top ten list in US.
I went to BlogPulse to see if I can spot any trend for Yael Naim, sure enough I could see a spike against her name around Jan 16. The interesting thing is MacBook Air was released only on Jan 29. So something else happened between Jan 16 and 29. Another trend you can notice is that after Jan 29, the number of posts has come down, but is higher than the pre Apple commercial days.